# Business Recon (v260607)

# 1. The Project

## 1.1. Elevator Pitch

## 1.2. Big Hairy Audacious Goal

### 1.2.1. Inspirational Destination

### 1.2.2. Rational Rider

### 1.2.3. Emotional Elephant

### 1.2.4. Smooth Path

# 2. Business Canvas

## 2.1. Problem

### 2.1.1. Existing Alternatives

## 2.2. Customer Segments

### 2.2.1. Early Adopters

## 2.3. Unique Value Proposition

### 2.3.1. High-Level Concept

## 2.4. Solution

## 2.5. Channels

### 2.5.1. Customer Relationships

## 2.6. Revenue Streams

## 2.7. Operational Components

### 2.7.1. Resources

### 2.7.2. Partners

### 2.7.3. Activities

## 2.8. Cost Structure

## 2.9. Key Metrics

## 2.10. Unfair Advantage

## 2.11. Threats

### 2.11.1. Deadly Risks

### 2.11.2. Difficulties

# 3. Analysis

## 3.1. Assumptions

## 3.2. Customer Insights

## 3.3. Market

### 3.3.1. Current Status

### 3.3.2. Growth & Trajectory

### 3.3.3. Profitability & Margins

### 3.3.4. Trends

## 3.4. Competitive Landscape

## 3.5. Macro-Environmental Factors

### 3.5.1. Political

### 3.5.2. Economic

### 3.5.3. Social

### 3.5.4. Technological

### 3.5.5. Environmental

### 3.5.6. Legal & Regulatory

### 3.5.7. Demographic

## 3.6. SWOT Analysis

### 3.6.1. Strengths

### 3.6.2. Weaknesses

### 3.6.3. Opportunities

### 3.6.4. Threats

## 3.7. Validation

# 4. Go-To-Market

## 4.1. Branding

## 4.2. FAB Statements

### 4.2.1. Features

### 4.2.2. Advantages

### 4.2.3. Benefits

## 4.3. Sales Pitch

## 4.4. Pricing

## 4.5. Customer Acquisition

## 4.6. Timeline

# 5. Team

## 5.1. Founders

## 5.2. Advisors

## 5.3. Collaborators

### 5.3.1. Ideas Smart

### 5.3.2. People Smart

### 5.3.3. Senses Smart

### 5.3.4. Detail Smart

## 5.4. Partnerships

### 5.4.1. Partners To Avoid

# 6. Finances

## 6.1. Unit Economics

### 6.1.1. CAC (Customer Acquisition Cost)

### 6.1.2. LTV (Lifetime Value)

### 6.1.3. Margin

### 6.1.4. Burn Rate

### 6.1.5. Break-Even

## 6.2. Costs

## 6.3. Revenues

## 6.4. Funding

### 6.4.1. Bootstrapping

### 6.4.2. Public Funding

### 6.4.3. Loans

### 6.4.4. Investors

### 6.4.5. Crowdfunding

## 6.5. Yearly Objectives

## 6.6. Exit

# 7. Appendices